Methods of Cataloguing: Writing response

In this written response, I decided to research a 1996 release, ‘Designer as Author,’ by Michael Rock /1996, because of the identification with the title.

Overview

Time of the post: 1996;

Total word count: 4631;

Number of main body paragraphs: 7;

Number of paragraphs:61;

Number of Picture: 0;

Author: Michael Rock;

Publishing houses: MIT Press;

Category: Design Theory

Tags: Authorship in Design, Role of the Designer, Postmodernism, Semiotics, Design Criticism, Design and Text, Intent and Meaning, Collaborative Design

Headlines:

  1. What does it mean to call a graphic designer an author?
  2. What is an author?
  3. Is there an auteur in the house?
  4. Power ploys
  5. Designer as translator
  6. Designer as performer
  7. Designer as director

Names: Roland Barthes, Michel Foucault, Karl Gerstner, Jan Tschichold,William Morris, Herbert Bayer, Marshall McLuhan, Edward Fella, Massimo Vignelli

Info related to years: 1996, 1960s , 1920s-1930s , 1960s-1970s;

Elements with ‘’ (except sentences)

“person who originates or gives clearly index authoritarian — even patriarchal — connotations: “father of all life,” “any inventor, constructor or founder,” “one who begets,” “director, commander, or ruler.” “The Intentional Fallacy” “What is an author?” “What is an author?” “fragmented and schizophrenic decentering and dispersion” “authored” “tissue of quotations drawn from innumerable centers of culture” “Theory is complicated, so my design is complicated.” “romantic theory of self-expression.” “chemists of art.” “aesthetic quality of mathematical thinking” “truth.” “all the components are atomic, i.e. in principle they are irreducible. In other words, they establish a principle.” “Death of the Author,” “La politique des auteurs,” “A film is not what it is about, it’s how it is about it.” “What’s the work about?” “intangible difference between one personality and another.” “I can’t say what it is but I know it when I see it” “Designer as Author: Voices and Visions” “La Jetée,” “graphic interpretations,” “right”

Text citation

Wimsatt, W. K., & Beardsley, M. C. (1946). “The Intentional Fallacy.” The Sewanee Review.

Barthes, R. (1968). “The Death of the Author.” In Image-Music-Text. New York: Hill and Wang. Barthes

Foucault, M. (1969). “What Is an Author?” In The Language of the Self: The Function of Language in the Formation of the Self. New York: Random House. Foucault

Jameson, F. (1984). Postmodernism, or, The Cultural Logic of Late Capitalism. Duke University Press. Jameson

McCoy, K. “The Designer as Author: Can the Designer Be an Author?”

Van Toorn, J. (1997). Design and the Social Context.

Lupton, E., & Miller, J. A. (1996). Design Writing Research: Writing on Graphic Design. New York: Princeton Architectural Press.

VanderLans, R. (1996). Emigre Magazine.

Graphic Authorship (1996) for publication in Multiple Signatures: On Designers, Authors, Readers and Users (Spring 2013)


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